August 11, 2014: TechCollect, a free national recycling service for computers, computer accessories and TVs, has appointed Howorth, Ogilvy Public Relations Australia’s specialist business and technology communications consultancy, to create and execute ongoing communications strategies which focus on the responsible disposal and recycling of electronic waste (e-waste).
TechCollect was established by Australia and New Zealand Recycling Platform (ANZRP) in response to the Federal Government’s National Television and Computer Recycling Scheme (NTCRS) and is the only not-for-profit industry backed e-waste recycling service approved under the NTCRS. TechCollect’s member companies include many of the world’s biggest technology brands, such as Toshiba, Canon, Epson, HP, Fuji Xerox, Dell and Panasonic.
Howorth’s remit will cover all areas of TechCollect’s communications activities, working closely with the organisation to drive greater awareness and advocacy for responsible e-waste recycling in Australia through corporate and consumer media relations and stakeholder engagement.
Tim Fullerton, National Marketing Manager, TechCollect, said: “TechCollect is in an exciting phase of development, and Howorth’s team of specialists stood out during the pitch process by demonstrating a deep understanding of how carefully targeted communications can help us achieve our business objectives and achieve better community and environmental outcomes.”
“If we allow our e-waste to go into landfill or be disposed of inappropriately, hazardous substances and materials can leak into the soil and impact the environment, and we lose resources with high re-use value. To combat this, we’re dedicated to setting the highest possible standards for responsible recycling, and achieving at least 90 per cent recovery of raw materials. Our partnership with Howorth will assist us in raising community and industry awareness,” added Tim.
Australians are among the highest users of technology worldwide, with the collective volume of televisions and computers reaching the end of their useful life expected to reach 181,000 tonnes by 2027-28 – making e-waste one of the fastest growing types of waste.
Graham White, Managing Director, Howorth said: “TechCollect plays an important role in the community and we’re looking forward to working with the organisation to create broader awareness of the need to dispose of our e-waste responsibly.”
TechCollect joins Howorth’s impressive client roster which includes Microsoft, Telstra, Canon, Getty Images, Kobo, Ancestry.com.au, Toshiba and Twitter.
Ogilvy PR Australia is a joint venture between WPP and STW Group, Australia’s leading marketing content and communications group.
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TechCollect is a free national e-waste recycling service funded by many of Australia’s leading technology importers and manufacturers dedicated to responsible recycling, including Toshiba, Canon, Epson, HP, Fuji Xerox, Dell, Panasonic and many others. TechCollect is committed to setting the highest Australian standard for responsible recycling of e-waste. It is Australia’s only Government approved, industry backed, not-for-profit e-waste recycling service under the National Television and Computer Recycling Scheme. Visit techcollect.com.au for more information and to find your nearest collection site.