MASSIVE CAGE OF E-WASTE IN A LOUNGE ROOM SET AT BONDI KICKSTARTS TECHCOLLECT’S NATIONAL RECYCLING WEEK ACTIVITIES

Posted by | November 12, 2013 | E-Waste, Electronics, Events, Recycling, TechCollect | No Comments

TechCollect constructed a family lounge room set on the boardwalk outside Bondi Beach Pavilion on Monday, November 11, which kickstarted our activities during Planet Ark’s National Recycling Week. An industrial cage was set in the middle of the lounge room filled with about 400kg of computer and TV e-waste, the amount TechCollect estimates every Australian generates in their lifetime.

The visual statement was designed to help Australians grasp the volume of computer and TV waste each of us personally contribute to the unprecedented generational issue of e-waste; and spark conversations as to what can be done about it as individuals, families, and the community.

Actors were engaged in everyday family activities on the lounge room set, seemingly oblivious to the e-waste sitting in front of them, like so many of us.

“People are still hoarding e-waste in their homes, or putting it out in their standard rubbish collections to go to landfill,” says Carmel Dollisson, CEO of TechCollect.

“The next big revolution is when e-waste recycling is second nature, the same way plastic and paper recycling is now. The TechCollect Lounge at Bondi inspires people to own the amount of e-waste they personally generate, and let them know the easy options for recycling it through a free national service like TechCollect,” she says.